Overview
This session considers the importance of PR and a clear and positive institutional image in building audiences, both local and international. After a presentation of a successful PR campaign, participants will divide into small groups to consider how all departments can play a part in formulating and promoting the institutional ‘brand’.
Introduction to Session 5 Case-Study
Related Content
Outreach and Engagement: Broadening Access to Arts and Culture
Sharjah Art Foundation presents a professional development programme on community outreach and audience engagement that is aimed at professionals working in the arts and culture sector.
